Social Media is a great platform to market the film festival . We can do a lot more to market the festival on social media than creating a Facebook page. We must give a reason to our users and followers to follow us on social pages and be active on it as well. We will be sharing what’s coming, updates, interesting posts, sneak-peeks and fun facts, and will be responding to comments. Communication is the key so we will try to read and answer most of the comments throughout the campaign. This will engage the potential audience and also interest new visitors and will eventually encourage them to ask questions as well.

Facebook : when it comes to designing our Facebook Page, we will make it visually compelling to drive engagement. We will be posting frequent timeline updates, keeping it visual, balanced, and engaging as Photos and videos typically generate the most engagement on Facebook. So we will incorporate this into our strategy, while balancing the type of content we post. We will be posting frequently throughout the week, using Buffer or Hootsuite to manage scheduled posts.

Using Niche Social Networks : Instagram and Pinterest – We will use Pinterest to highlight the best independent films. With a decent amount of followers, we will persuade our followers to actively share the film festival pins on their own wall – enabling them to spread virally.

Hashtags and live stories: We will run a lot of contests based on hashtags (Hashtag challenges) and live stories.

We wouldn’t want to leave any chance to stay connected to our audience and  keep them updated about our event. To enhance our target market reach, we will be using the following methods to increase the visibility of our blogs :

1. Promote the festival on social media : We will utilize social media sites like facebook, twitter & google+ to create connections with our current target audience and the potential ones. We will also use Hootsuite to schedule our posts for different social media sites.

2. Relevant keywords : We will use relevant keywords to our film festival like #filmfestival , #cinephile, #jamescameron, #deepamehta, #shortfilmsfestival, #documentaryfilmfestival, #torontoevents etc. Keywords will help the search engines to identify the relevance of our blog to the user’s search.

3. Subscriptions : We will add a subscribe tab to our blog, so that users can get notified via email as soon as we post any new content on our blog.

4.Fresh content : We will keep our blog updated every week as its always preferred by Google’s algorithm to display the latest content available on the web at the top.

James Cameron
Canadian Film director, producer, and screenwriter James Cameron is a legend and visionary of the film industry. He has compiled many great and heralded works over the years including Titanic, starring Leonardo DeCaprio and Kate Winslet as well as the highest grossing film of all time, Avatar, in 2009. James started to experience success in the industry when he created multiple science-fiction films in the 1980’s including his first major hit The Terminator. He wrote the sequel to Alien, and also Terminator 2 for which he received the inaugural Bradbury Award from the Science Fiction and Fantasy Writers of America. His 3-D film Avatar won the Golden Globes for Best Director and Best Picture and was nominated for multiple Academy Awards, a film that developed new technological possibilities in movies combining live-action and computer generated images seamlessly.  In addition to his filmmaking, he is a National geographic explorer of the sea and has produced a number of documentaries on the subject.

Deepa Mehta :
Deepa Mehta, is an Indo-Canadian film director and screenwriter, best known for her films  Elements Trilogy, Fire , Earth , and Water. She co-founded Hamilton-Mehta Productions, with her husband, producer David Hamilton in 1996. She was awarded a Genie Award in 2003 for the screenplay of Bollywood/Hollywood. In May 2012, Mehta received the Governor General’s Performing Arts Award for Lifetime Artistic Achievement, Canada’s highest honour in the performing arts. She also has a few documentaries to her name like Mostly Sunny, The forgotten woman, K.Y.T.E.S:How We Dream Ourselves.

Demographic : We are targeting budding film makers and people who love watching movies. We are targeting all age groups and genders.

Geographic : We aim to promote the event all over Toronto and GTA area. We are expecting enormous participation from students of colleges and Universities in Toronto region.

Psychographic The public’s we are trying to reach are people who have interest for films (documentaries, short films, fictional or non-fictional)

Behavioral : Our aim is to target the people who frequently go to watch movies and the people seeking for creative and new stories that engages them throughout the movie and helps them learn more about film making.